Add a video to aShopify product page.
Upload a clip in the Shopify admin in a minute. No clip yet? Make one from a product photo first.
Updated 10 November 2026
Add a video in the Shopify admin.
Shopify keeps product videos in the same media gallery as the photos.
Open the product
In your Shopify admin, go to Products and click the product.
Upload the video
In the Media section, click Upload new, or drag the file onto it.
Or link YouTube or Vimeo
Click Select existing, then Add from URL, and paste the link. YouTube Shorts links are not supported.
Order and save
Drag the video to where it should sit among the photos, then click Save.
Shopify video formats and limits.
Formats
MP4, MOV or WebM.
Size and length
Up to 1 GB and 10 minutes per video, up to 4K.
Per product
Up to 250 photos and videos on one product.
Per store
Videos and 3D models are capped by plan: 250 on Basic, 1,000 on Grow, 5,000 on Advanced.
Video not showing on the product page?
Your theme has to support product video. Dawn, Shopify’s free theme, does. If yours does not, check the theme settings or ask the theme developer.
No video yet? Make one from a photo.
Sizzle turns a product photo you already have into a 5 or 10 second video and adds it to the product media.
Install Sizzle from the App Store
It opens inside your Shopify admin, next to your products.
Choose the product photo
The sharpest shot of the product works best as the first frame.
Choose Fast or Studio
Fast adds a music track for 15 credits. Studio gives a landscape clip with its own sound for 35.
Publish to the product
The clip appears in the Media section, where you can drag it into place and save.
Tips for product videos that sell.
Keep it short
5 to 10 seconds is enough to show the product and loop.
Lead with the product
The first frame should show the product clearly.
Plan for no sound
Many shoppers watch muted, so the video should work without audio.
Fair questions about Shopify product videos.
What video formats does Shopify accept?
MP4, MOV and WebM, up to 1 GB, 10 minutes and 4K.
Can I add a YouTube video to a Shopify product?
Yes. In Media, click Select existing, then Add from URL. YouTube Shorts links do not work.
How many videos can a Shopify product have?
A product holds up to 250 photos and videos in total. Your plan also caps videos for the whole store.
Why is my product video not showing?
Your theme may not support product video. Dawn and other video-ready themes show it in the gallery.
Can I make a Shopify product video from a photo?
Yes. Sizzle animates one product photo into a short clip and adds it to the product media, from 15 credits.