Add music to aproduct video.
Browsers always let a muted clip start on its own, but sound waits for the viewer. So music is a bonus, not the message. What to check first.
Updated 10 November 2026
Plan the clip for silence first.
Before you add music to a product video, decide what the clip has to say with the sound off. A muted video may always start by itself, while sound depends on the viewer clicking or tapping first, so plan for a silent first play.
Music earns its place once a shopper taps for sound. It sets a mood, covers an awkward gap and makes a loop feel finished. It cannot explain the product, so the picture still carries that job.
What browsers allow without a tap.
Chrome and Safari publish their autoplay rules. Both come down to the same idea: silence is fine, sound waits for the viewer.
| Browser | Starts by itself | Sound needs |
|---|---|---|
| Chrome | A muted video, always | A click or tap on the site first, the site installed as an app, or (on desktop) a habit of playing video with sound there |
| Safari on iPhone | A muted video, or one with no audio track, while it is on screen | A tap. If sound switches on without one, playback pauses |
On iPhone, a video also needs the playsinline attribute to play inside the page. Without it, Safari plays the clip full screen.
Six checks before you export.
- Length: trim the track to the clip and fade out the last second, so the loop does not jump.
- Loudness: keep the music under any voice or product sound, then listen once on a phone speaker.
- Start: let the beat land on the first frame. A slow intro eats into a 5 second clip.
- Mood: match the product. Calm for skincare, upbeat for gadgets, never louder than the brand.
- Format: if you edit the clip yourself, YouTube recommends AAC-LC or Opus audio at 48 kHz, stereo at 384 kbps.
- Paper trail: note where every track came from and what its licence allows.
Music rights, in plain words.
A song you can stream is not automatically a song you can put in a store video or an ad. Read the licence of each track and make sure it covers commercial use on every channel where the clip will run.
Platforms can add rules on top of a licence, and those rules may differ for business accounts. Read the music policy of each channel where the clip will run, not only the licence of the track.
This is general advice, not legal advice. When the licence of a track is unclear, swap it for one whose terms you can read.
Or let Sizzle Music score the clip.
Sizzle Music composes a track for your clip in Shopify, WordPress, Wix and Canva, and you can download it as a file too. Our terms clear every track for commercial use on product pages, paid ads, social posts and marketplace listings such as Amazon, Etsy, Allegro and TikTok Shop, with no royalties and no credit line. The one thing they rule out is selling a track on its own as music.
Made the clip with Sizzle Video Fast? It already comes with a music track.
Pick a mood, not a prompt
Six moods, from Upbeat and Lo-fi to Luxury and Cinematic.
Cut to the clip
The track matches your video, or runs 30 or 60 seconds.
Three takes each run
Keep the one that fits or compose again. Vocals are optional.
5 or 15 credits
Fast for a quick sketch, Studio for a richer mix: about 4.5 or 13.5 cents on a $9 pack.
Questions sellers ask about video music.
Should a product video have music?
It helps once someone turns the sound on. Make the clip work muted first, because browsers only guarantee autoplay for muted video.
Why does my product video play without sound?
Browsers hold back sound until the viewer acts. Chrome always allows muted autoplay, and Safari on iPhone pauses a video that gains sound without a tap.
How loud should background music be?
Low enough that a voice or the product’s own sound stays clear. Check it on a phone speaker as well as on headphones.
Can I use a popular song in my product video?
Only if its licence covers commercial use where you publish. If you cannot confirm that, pick a track with terms you can read.
Do I have to credit Sizzle for the music?
No. There is no credit line to add and no royalty to pay, in ads or anywhere else you sell.
Can I put Sizzle Music tracks in Amazon or Etsy listings?
Yes. Our terms cover marketplace listings as well as your own product pages, ads and social posts, with no royalties to pay.