Product video specsfor every channel.
One table with the shape, length, file size, resolution and formats each platform publishes, then which Sizzle format to use where.
Updated 10 November 2026
Product video specs, platform by platform.
| Platform | Aspect ratio | Length | File size | Resolution | Formats |
|---|---|---|---|---|---|
| Shopify product media | 16:9, 9:16, 4:3, 3:4 or 1:1 recommended | 0.25 seconds to 10 minutes | Up to 1 GB | Up to 4K | MP4, MOV or WebM |
| Amazon shoppable video | 16:9 horizontal or 9:16 vertical | 1 to 12 minutes | Up to 5 GB | Up to 1080p | MP4 or MOV |
| TikTok Shop product video | Between 9:16 and 16:9 | Not stated in the listing guide | Up to 100 MB | Not stated | MP4, MOV, MKV or AVI |
| TikTok in-feed ad | 9:16 recommended, 16:9 and 1:1 accepted | Up to 10 minutes | Up to 500 MB | At least 540 × 960 px for 9:16 | MP4, MOV, MPEG, 3GP or AVI |
| Instagram Reel | Between 1.91:1 and 9:16 | Not stated on the help page | Not stated on the help page | At least 720 px, 30 FPS | Not stated on the help page |
Each row comes from the platform’s own page, read on 10 November 2026: Shopify Help Center (product media types, file requirements), Amazon Seller Central Help (Shoppable video guide), TikTok Shop Seller University (How to Add Products to Your Shop), TikTok Ads help (In-Feed Ads, non-Spark) and Instagram Help Center (Reel size and aspect ratios). The TikTok row is TikTok’s ad spec, not a rule for ordinary posts. Limits change, so check before you export.
How to read the table.
These product video specs come in two kinds. Length and file size are hard limits: a file outside them will not go through. Aspect ratio is about fit. Outside a platform’s recommended shapes, expect cropping or bars around the clip.
Three rows need care. Amazon’s guide gives 1 to 12 minutes for shoppable video, so a 5 or 10 second clip is shorter than that range. TikTok Shop’s listing guide names no length at all. Instagram’s help page sets the shape and a quality floor, but no length or file size.
Which Sizzle format fits where.
Sizzle makes 5 or 10 second clips from a product photo. Fast and Studio come in different shapes:
| Sizzle format | Shape and sound | Fits |
|---|---|---|
| Fast, 15 credits | Vertical 9:16, 576 × 1024 px, with a music track | TikTok, TikTok Shop, vertical Shopify media; Instagram Reels after a 2× upscale |
| Studio, 35 credits (50 for 10 s) | Landscape 16:9, native sound | Shopify product pages, the landscape end of TikTok Shop’s range |
Six checks before you upload.
- Length: inside the platform’s range, minimum included.
- Shape: 9:16 for vertical feeds, 16:9 for landscape players.
- Resolution: at least 720 pixels and 30 FPS for Instagram, 540 × 960 px for a vertical TikTok ad. A Fast clip clears the TikTok floor as it is.
- File type: MP4. Every platform in the table that lists formats accepts it.
- Size: short clips rarely come near these limits, but check again after upscaling to 4K.
- Sound: Amazon’s guide forbids music you have no permission to use, so stick to licensed or original audio.
Shopify converts MOV and WebM uploads and serves every video as MP4 or HLS, so MP4 is a safe export for your own store as well.
Make a clip in the right shape.
Sizzle Video turns one product photo into a clip in either shape. In Shopify it saves the video to the product’s media. For Etsy, Amazon, Allegro and TikTok Shop, the Chrome extension makes the clip from your listing photo, and you upload the download yourself.
Fast clips come out at 576 × 1024 px, narrower than the 720 pixels Instagram wants for a Reel. Put the clip through Sizzle Upscale at 2× for 5 credits and it returns at 1152 × 2048 px, clear of that minimum. The same app also goes up to 4K at 4×.
Video spec questions, short answers.
What aspect ratio should a product video be?
9:16 for vertical feeds like TikTok and Reels, 16:9 for landscape players. Shopify also lists 4:3, 3:4 and 1:1 as recommended.
What is the best file format for product videos?
MP4. Shopify, Amazon, TikTok Shop and TikTok’s ad specs all accept it.
What resolution does an Instagram Reel need?
At least 720 pixels and 30 frames per second, says Instagram’s help centre. The shape can be anything from 1.91:1 to 9:16.
What size is an Instagram Reel cover?
Instagram recommends 420 × 654 px, a ratio of 1:1.55. The cover cannot be edited after you upload.
What is the maximum video size for TikTok Shop?
100 MB, according to TikTok Shop’s guide to adding products. MP4, MOV, MKV and AVI are accepted.
Is a 5 second video too short for Amazon?
For shoppable video on a detail page, Amazon’s guide lists 1 to 12 minutes, so yes by that table. Check what Upload and Manage Videos accepts before relying on a short clip.