Add video to anAmazon listing.
Professional sellers with three months of sales can upload, Brand Registry or not. Here is who qualifies, where to click and why a video may not show.
Updated 10 November 2026
Who can add video to an Amazon listing.
You do not need Brand Registry. Amazon says brand-registered and non-registered sellers can both add shoppable videos to product detail pages when they have:
- A Professional selling account, $39.99 a month plus selling fees
- At least three months of selling history
- Live product listings
Videos inside A+ Content are a separate feature. They sit in the description section and need Brand Registry, or a Professional account that sells generic products.
Upload the video in Seller Central.
Open the video tool
From the Seller Central main menu, select Catalog, then Upload and Manage Videos.
Upload the file
Select Upload video and add a .mov or .mp4 file.
Fill in the details
Add a title and the ASINs it belongs to. Switch on Include ASIN(s)’ product variations if variation listings should show it too.
Pick type, brand and language
Video types include Product overview, Unboxing, How-to and Setup. Then choose the brand association and the video’s language.
Check the thumbnail
Keep the generated frame or upload your own, then select Submit.
Or use the Image Manager.
Already working on photos? Go to Catalog, then Upload images, pick the product in the left pane and open the Videos tab. The fields match the other route. Amazon’s help adds that bulk upload takes up to 15 videos at once.
Amazon’s video file requirements.
These come from the Shoppable video guide in Seller Central help. The length rule is the one that trips people up: Amazon asks for at least a minute.
| Spec | Amazon’s figure |
|---|---|
| Format | MOV or MP4 |
| Shape | Horizontal 16:9 or vertical 9:16 |
| Resolution | Up to 1080p |
| File size | Up to 5 GB |
| Duration | 1–12 minutes |
| Videos per ASIN | Up to 4, per Amazon’s seller blog |
| Thumbnail | Generated, or your own JPEG, PNG, GIF or BMP under 5 MB |
What Amazon rejects.
- Links or URLs pointing to outside websites.
- Promotional calls to action and other promotional content.
- Music, images or artwork you have no permission to use.
- Visible third-party or external branding.
- Misleading claims, blurry footage or poor thumbnails.
AI disclosure: if a video features photorealistic people generated entirely by AI, Amazon requires the keyword contains-synthetic-performer in the file’s metadata before upload. Real people edited with AI tools, or no people at all, need no tag.
Uploaded, but no video on the page?
Give review time
Initial review takes 1 to 7 business days, and an approved video reaches the detail page within three days. Holiday seasons can stretch both.
Count the images
For softlines products, six or more images suppress the video on desktop. Remove extra images to bring it back.
Match the ASINs
The ASINs tagged on the video should be the products it actually shows. Check it has been Published for at least three days.
Read the status
Search for the video in Upload and Manage Videos. If it says Rejected, select Manage to see the reason.
Video in Amazon ads has other rules.
Sponsored Products video, an ad format, takes 1 to 5 feature videos per product, each at least 7 seconds long, MP4 or MOV, 500 MB at most, with the audio removed. Sponsored Brands video takes a single clip of 6 to 45 seconds.
Where a Sizzle clip fits on Amazon.
The Sizzle Chrome extension makes a short clip from the product photo on your Amazon listing. Open the listing, pick a look, download the file and upload it through Seller Central yourself. Sizzle never posts to Amazon.
As for Amazon’s music rule, the music in Fast clips and the sound in Studio clips are cleared for commercial use under our terms, Amazon listings included, with no royalties.
Both Sizzle shapes match Amazon’s: Fast is vertical 9:16 and Studio is landscape 16:9. Length is the gap. Sizzle clips last 5 or 10 seconds, so for a detail page use them as shots inside a video of a minute or more. A 10 second Studio clip, 50 credits, already clears the 7 second minimum for Sponsored Products video.
Amazon listing video, the short answers.
Do I need Brand Registry to add a video on Amazon?
No. A Professional account, three months of selling history and live listings are enough for shoppable videos.
How long does Amazon take to approve a product video?
Initial review takes 1 to 7 business days. After approval, the video reaches the detail page within three days.
Why is my Amazon video not showing on desktop?
For softlines products, six or more images hide the video on desktop. Remove a few images and give it three days after publishing.
Do AI-generated videos need a label on Amazon?
Only when they feature photorealistic people made entirely by AI. Then add contains-synthetic-performer to the file’s metadata.
Can one video cover every variation of a product?
Yes. Switch on Include ASIN(s)’ product variations while you upload it.
Can I make an Amazon product video from a photo?
Sizzle’s Chrome extension makes a 5 or 10 second clip from your listing photo. On a detail page, build it into a video of at least a minute.