Amazon product imagerequirements.
Every rule from Amazon’s public Product image guide, in one table and one checklist, so your main image is not the reason a listing disappears.
Updated 10 November 2026
Amazon’s image specs at a glance.
Amazon’s product image requirements live in two Seller Central Help pages: the Product image guide and Upload images. A file that misses the technical specs is refused at upload. An image that breaks the content rules can be accepted and removed later.
| Spec | Amazon’s rule |
|---|---|
| File format | JPEG, TIFF, PNG or non-animated GIF. JPEG is recommended. |
| Size | 500 to 10,000 pixels on the longest side |
| Zoom | Turns on at 1,000 pixels or more on the longest side |
| Resolution | At least 72 dpi |
| Colour mode | RGB preferred |
| Quality | Clear, not pixelated, no jagged edges |
| File name (optional) | Product ID, variant code, extension: B000123456.MAIN.jpg |
| Bulk upload | Up to 1,000 images and 1 GB per zip file |
Main image checklist.
The main image carries the MAIN variant code. It opens the detail page and is the picture shoppers see in search results. Tick off each point before you upload it:
- Pure white background, RGB 255, 255, 255.
- The product fills 85% of the image.
- The whole product is in the frame, with nothing cut off.
- One unit, shown once: the front, not the front and the back.
- Only accessories that come in the box. No props.
- No packaging, unless it is part of the product, like a carrying case.
- No mannequin of any kind, clear or solid, and no hanger.
- Footwear: a single shoe, facing left, at a 45 degree angle.
- Adult clothing: worn by a model who is standing.
- A real photo of the product. Never a placeholder, not even a temporary one.
Rules for the other images too.
No Amazon branding
No Amazon logos or badges, or anything close to them, such as Amazon’s Choice or Best seller.
No review or deal graphics
No five-star artwork, customer reviews or claims like free shipping.
True to the listing
Each image shows the item you sell and matches the product title.
A tag for AI-made people
If an image shows photorealistic people made entirely by AI, add the keyword contains-synthetic-performer to its XMP dc:subject field.
Six more images and a video
Amazon recommends at least six images beyond the main one, plus one video.
What happens when an image fails.
If a product has no compliant main image, Amazon may take the listing out of search until one arrives. Its list of common suppression reasons includes a background that is not pure white, text or watermarks on the main image, a cropped product and blur.
Replace a failing main image instead of deleting it: upload the new file with the MAIN code. The change can take up to 24 hours to appear.
An upload is not a promise of display. Amazon chooses and orders images from every seller of the same product, so compliant files stand the best chance of being shown.
Where Sizzle helps, and where it does not.
Sizzle Photo does not run inside Seller Central. It runs in your own store on Shopify, WooCommerce, Wix, Shoper, PrestaShop or Base. If you sell there as well, clean the photo once in your store and upload the same file to Amazon.
A clean-up costs 2 credits a photo, about $0.02. It removes the background, white or transparent, and upscales the photo 4×.
- Pick White, not transparent, for an Amazon main image.
- Sizzle does not reframe the product, so check the 85% fill yourself.
- Amazon’s guide says not to artificially enlarge small images. Start from the sharpest original you have and inspect the result at full size.
- The Sizzle Chrome extension works on Amazon listing pages, but it makes videos, not images. You download the clip and upload it yourself.
Amazon image questions sellers ask.
What size should Amazon product images be?
At least 500 pixels on the longest side and no more than 10,000. Amazon recommends 1,000 or more, which is where zoom starts.
Does the Amazon main image have to be white?
Yes, pure white. Only a limited number of product types may use a lifestyle shot as the main image, as set out in Amazon’s Product page style guide.
Can I put text or a logo on an Amazon main image?
No. Text, logos, graphics and watermarks on the main image are among the reasons Amazon gives for suppressing a listing.
Why did my Amazon listing disappear from search?
Often the main image broke a rule, for example a grey background or a cropped product. Upload a compliant file with the MAIN code and give it a day.
Which file format is best for Amazon images?
JPEG. Amazon also takes TIFF, PNG and non-animated GIF, and refuses BMP, PDF, EPS and Photoshop files.